Actions

Ad Format Attachments

From TyrooLabs

Contents

Overview

This document list downs the anchor video and related attachments specification and guidelines.

Anchor Video

Anchor video is the main video that will play either inside discovery section or as Linear video-pre/mid/post roll inside a publisher’s video Anchor Video Specification

  • Maximum ad length: 10 seconds (4-7 seconds is recommended)
  • Maximum file size: 500 KB
  • Asset dimensions: 720 x 1280 (image must use the entire canvas)
  • Resolution: 9:16 aspect ratio
  • File type: .mp4
  • Video code: H.264 encoded
  • Audio code: Audio 2 channels; PCM or AAC codec 192 minimum kbps 16 or 24 bit only 48 KHz sample rate
  • Bit rate- 500-1000 kbps


Anchor video can be created automatically /manually using images/texts/gif and audio.

Anchor Video Attachments

App Install Attachments

Requirements

  • On swipe up on anchor video, app store or playstore should open which allows the user to download the app.
  • No external redirection to playstore/appstore (only valid for discovery section). Playstore, appstore will be opened inside publishers property in web view
  • For Linear Video- preroll/Midroll/Postroll integration- external redirection allowed which will open playstore/appstore

CTA

  • Install Now
  • Play
  • Read
  • Show
  • View
  • Sign Up
  • Shop Now
  • Order Now
Product Ads Attachments

Requirements

  • On swipe up on anchor video-a new page opens (in Linear Video integration) or native page (Discover section) which contains a list of products to buy with buy now links.
  • Clicking on Buy now buttons on the opened page will lead to external redirection

CTA

  • Buy Now
  • Shop Now
  • Order Now
Web View Attachment

Requirements

  • On swipe up on anchor video - a new page opens in web view (Discover section)/ a new page on external browser (Linear Video Integration). Web view/external browser can open any website- like a brand website

CTA

  • More
  • Play
  • Read
  • Show
  • View
  • Sign Up
  • Shop now
  • Order now
Article Attachments

Requirements

  • On swipe up on anchor video -opens a page which contains more details about the video. For example a content provider full length article.
  • Article should contain a title/Header
  • Images and Text blocks available inside article

CTA

  • Read
Long Form Video Attachments

Requirements

  • On Swipe up of Anchor Video – a longer length video will start playing on a new page. All control buttons available on longer video. Vertical video is preferred, but horizontal is permitted

CTA

  • Watch Now